{"id":6329,"date":"2023-07-01T10:30:00","date_gmt":"2023-07-01T05:00:00","guid":{"rendered":"https:\/\/webuxui.com\/?p=6329"},"modified":"2025-10-08T17:49:49","modified_gmt":"2025-10-08T12:19:49","slug":"pivotal-role-of-kra-kpi-in-appraisal-system","status":"publish","type":"post","link":"https:\/\/testme.com.au\/emgage-stag\/pivotal-role-of-kra-kpi-in-appraisal-system\/","title":{"rendered":"Pivotal Role of KRA\/KPI in Appraisal System"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Performance strategy should be evaluated not only to improve employee performance but also to determine whether the work aligns with the company goals while allowing the employees to grow and produce better results.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">However,\u00a0<strong>77% of HR<\/strong>\u00a0believe that performance reviews aren\u2019t an accurate representation of employee performance. So, where is it going wrong?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/testme.com.au\/emgage-stag\/performance-management\/\">Performance management<\/a> helps managers to evaluate employees\u2019 overall contribution to the organization and monitor productivity. It is a continuous process of reviewing employee performance.<\/p>\r\n<div style=\"border-left: 4px solid #00AEEF; background: #f1faff; padding: 15px; margin: 20px 0;\">\u201cAll good performance starts with clear goals.\u201d <strong>\u2014 Kenneth H. Blanchard<\/strong><\/div>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Studies have shown that\u00a0<strong>more frequent feedback<\/strong>\u00a0improves employee learning and task performance but incessant feedback can decrease performance due to employees being overwhelmed.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">There is confusion between the terms <strong>KRA<\/strong> (Key Responsibility Areas) and <strong>KPI<\/strong> (Key Performance Indicators), for most people.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">The terms are used interchangeably in some cases, which is not valid. While the terms themselves are related, both have distinct definitions.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading has-medium-font-size\">What is the difference between KRA and KPI?<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">KRAs or Key Performance areas refer to the general area of output within the organization, for which an individual employee or a group of employees are responsible.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">They are a list of goals that guide an employee to do their job and remain aligned with the company objectives.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/testme.com.au\/emgage-stag\/how-to-measure-the-potential-of-an-employee\/\">KRAs<\/a> help defines a department&#8217;s scope and is essential for an organization to succeed.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Performance_indicator\" target=\"_blank\" rel=\"noreferrer noopener\">KPIs<\/a> are an indicator set in place to measure KRAs and they can be estimated using metrics. Adopting industry-standard KPIs may not be effective for your business.<\/p>\r\n<div style=\"border-left: 4px solid #ffc107; background: #fffbea; padding: 15px; margin: 20px 0; font-style: italic;\">\u201cIf you can&#8217;t measure it, you can&#8217;t improve it.\u201d<br \/><strong>\u2014 Peter Drucker<\/strong><\/div>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">KPI is said to be a form of communication and hence clear, and relevant information is more likely to be understood and utilized properly.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">To construct KPIs, your team should reflect upon organizational objectives and put together a plan of action to achieve them.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">The process is repetitive and aided by feedback from analysts, department heads, and managers.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">KRA must be specific, understandable, and quantifiable. Instead of making exaggerated goals sound meaningful, you need to focus and figure out what the goals look like and how to measure them.<\/p>\r\n<div style=\"border-left: 4px solid #00AEEF; background: #f1faff; padding: 15px; margin: 20px 0;\">\u201cThe task of management is to make people capable of joint performance, to make their strengths effective and their weaknesses irrelevant.\u201d \u2014 <strong>Peter F. Drucker<\/strong><\/div>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">KRAs should be S.M.A.R.T.\u00a0<strong>(Specific Measurable Achievable Realistic Timely)<\/strong>\u00a0and should define the job profile. They need to fit the position and must be well-documented.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">KRAs could vary from organization to organization and as per the work profile. Still, they should give a general description of the work expected and also outline the key areas where the employee is expected to deliver.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Ready to take your business to the next level? Start by setting up Key Result Areas (KRA) and Key Performance Indicators (KPI) \u2013 the backbone of successful performance management. Don&#8217;t worry, we&#8217;ve got you covered!<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<div style=\"text-align: center; margin: 30px 0;\"><span style=\"background-color: #00aeef; color: white; padding: 12px 24px; text-decoration: none; border-radius: 5px; font-weight: bold;\"> Download our FREE Sample KRAs &amp; KPIs <\/span><\/div>\r\n<p class=\"wp-block-paragraph\">\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading has-medium-font-size\">The steps suggested for\u00a0setting up KRAs\/KPIs are:-<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<ol class=\"wp-block-list\" type=\"1\">\r\n<li>Go through the job description of the employee. If not updated, then contact the employee\/manager.<\/li>\r\n\r\n\r\n\r\n<li>Try and find out exactly what the employee is supposed to achieve.<\/li>\r\n\r\n\r\n\r\n<li>Make a list of functions and responsibilities which are essential to the employee\u2019s job.<\/li>\r\n\r\n\r\n\r\n<li>Categorize these functions into quantifiable and non-quantifiable.<\/li>\r\n\r\n\r\n\r\n<li>The quantifiable ones are to be converted to Goals or KRAs.<\/li>\r\n\r\n\r\n\r\n<li>List all critical functions.<\/li>\r\n\r\n\r\n\r\n<li>Write a concise definition of each Goal (KRA).<\/li>\r\n\r\n\r\n\r\n<li>If following the\u00a0<strong>BCA (<a href=\"https:\/\/www.investopedia.com\/terms\/b\/balancedscorecard.asp\">Balanced Scorecard<\/a>)<\/strong>, categorize each goal into Financial, Learning and Growth, Internal Business Processes, and Customer.<\/li>\r\n\r\n\r\n\r\n<li>Describe each KRA. Mention a measurable target and an achievable time frame.<\/li>\r\n<\/ol>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\" style=\"font-size: 24px;\">What are the characteristics of Effective Performance Appraisal?<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading has-medium-font-size\">The effective appraisal system criteria are as follows:<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Bias-free system<\/strong>: The evaluation must be fair and non-discriminatory.<\/li>\r\n\r\n\r\n\r\n<li><strong>Relevance<\/strong>: The measure of behaviour should not be influenced by personal traits but by the level of success.<\/li>\r\n\r\n\r\n\r\n<li>Acknowledgement: The methods and the criteria of appraisal should be developed by collaboration.<\/li>\r\n\r\n\r\n\r\n<li><strong>Reliability<\/strong>: It must be dependable and consistent. The results of multiple evaluators should produce similar results hence it must be reliant on science.<\/li>\r\n\r\n\r\n\r\n<li><strong>Sensitivity<\/strong>: The method must not be based on an average for comparison. Since the average is a relative comparison and not indicative of effectiveness, the method should be able to distinguish between a good and an ineffective employee.<\/li>\r\n\r\n\r\n\r\n<li><strong>Understandable<\/strong>: It must be practical and transparent and should not cause any uncertainty.<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading has-medium-font-size\">How can Performance Management Software help monitor KPIs and KRAs?<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<ol class=\"wp-block-list\" type=\"1\">\r\n<li><strong>Documentation<\/strong>: <a href=\"https:\/\/testme.com.au\/emgage-stag\/performance-management\/\">Performance management<\/a> software keeps track of KPI and KRA at all times and documents them. This way employers can compare performances and employees and gauge their performance to manage their work accordingly.<\/li>\r\n\r\n\r\n\r\n<li><strong>Metrics<\/strong>: You can apply your metrics to evaluate data according to your specifications. Measuring data with custom ratings ensures that the review is free of any bias.<\/li>\r\n\r\n\r\n\r\n<li><strong>Notifications<\/strong>: The software can send reminders or notifications automatically to conduct reviews following the timeline and company policy for review cycles.<\/li>\r\n\r\n\r\n\r\n<li><strong>Variance<\/strong>: The software can analyze to figure out if an employee\u2019s performance has deviated from standard or if the KPIs and KRAs need any re-evaluation or adjustments.<\/li>\r\n\r\n\r\n\r\n<li><strong>Reports<\/strong>: The generation of KRA-KPI allows a comprehensive view of performance to examine and observe any gaps and take the subsequent required action.<\/li>\r\n<\/ol>\r\n<h2 data-start=\"3739\" data-end=\"3785\">Leveraging HR Tech for Performance Tracking<\/h2>\r\n<p data-start=\"3787\" data-end=\"4067\">Tracking, monitoring, and documenting KRA and KPI manually is time-consuming and exhausting. That\u2019s where <a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"3893\" data-end=\"3978\"><strong data-start=\"3894\" data-end=\"3921\">HR automation solutions<\/strong><\/a> come in \u2014 they streamline these tasks, improve accuracy, and reduce administrative load.<\/p>\r\n<p data-start=\"4069\" data-end=\"4315\">Looking to empower your workforce with the right tools? Consider adopting a <a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"4145\" data-end=\"4197\"><strong data-start=\"4146\" data-end=\"4166\">Core HR software<\/strong><\/a> solution, which not only supports performance management but also ensures better alignment with organizational goals.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Conclusion<\/strong><\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\" data-start=\"4105\" data-end=\"4365\">KPI and KRA are determining factors of the performance management system and the appraisal system. According to statistics, <strong data-start=\"4229\" data-end=\"4261\">70% of employees felt valued<\/strong> and <strong data-start=\"4266\" data-end=\"4315\">68% reported receiving more valuable feedback<\/strong> with consistent performance management practices.<\/p>\r\n<p data-start=\"4367\" data-end=\"4586\">Even if your system is detailed and structured, it can still fail without proper implementation. Automating the system through a modern <a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"4730\" data-end=\"4825\"><strong data-start=\"4731\" data-end=\"4767\">HR software for small businesses<\/strong><\/a> can be a game changer.<\/p>\r\n<blockquote data-start=\"4588\" data-end=\"4693\">\r\n<div style=\"border-left: 4px solid #ffc107; background: #fffbea; padding: 15px; margin: 20px 0; font-style: italic;\">\u201cSet excellent performance as your standard and strive to achieve it each day.\u201d<br \/><strong>\u2014 Brian Tracy<\/strong><\/div>\r\n<\/blockquote>\r\n<p><\/p>\r\n<div style=\"background-color: #eaf9f1; border-left: 4px solid #28a745; padding: 20px; margin: 30px 0;\">\r\n<p style=\"margin: 0 0 10px 0; font-size: 18px;\"><strong>\ud83d\udca1 Looking for value-driven solutions?<\/strong><\/p>\r\n<p style=\"margin: 0 0 15px 0;\">Try our affordable HRMS in India \u2014 smart, scalable, and tailored for growth-focused businesses.<\/p>\r\n<a style=\"background-color: #28a745; color: #ffffff; padding: 10px 20px; text-decoration: none; border-radius: 4px; font-weight: bold;\" href=\"https:\/\/testme.com.au\/emgage-stag\/\">Learn More<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Performance strategy should be evaluated not only to improve employee performance but also to determine whether the work aligns with the company goals while allowing the employees to grow and produce better results. However,\u00a077% of HR\u00a0believe that performance reviews aren\u2019t an accurate representation of employee performance. So, where is it going wrong? Performance management helps [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[10],"tags":[26,34,35,36,37,38,42],"class_list":["post-6329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hr-outsourcing","tag-appraisal-system","tag-kpi","tag-kpis","tag-kra","tag-kra-kpi","tag-kras","tag-performance-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pivotal Role of KRA\/KPI in Appraisal System<\/title>\n<meta name=\"description\" content=\"KRAs and KPIs are key to fair appraisals. See how Emgage enables businesses to align goals, measure performance, and reward success.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pivotal Role of KRA\/KPI in Appraisal System\" \/>\n<meta property=\"og:description\" content=\"KRAs and KPIs are key to fair appraisals. See how Emgage enables businesses to align goals, measure performance, and reward success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/testme.com.au\/emgage-stag\/pivotal-role-of-kra-kpi-in-appraisal-system\/\" \/>\n<meta property=\"og:site_name\" content=\"Emgage\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/emgagehrms\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-01T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-08T12:19:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/testme.com.au\/emgage-stag\/wp-content\/uploads\/2023\/07\/Emgage-Blog-Pivotal-Role-of-KRA-KPI-in-Appraisal-System-1024x576.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rudree Bhatt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rudree Bhatt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pivotal Role of KRA\/KPI in Appraisal System","description":"KRAs and KPIs are key to fair appraisals. See how Emgage enables businesses to align goals, measure performance, and reward success.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Pivotal Role of KRA\/KPI in Appraisal System","og_description":"KRAs and KPIs are key to fair appraisals. See how Emgage enables businesses to align goals, measure performance, and reward success.","og_url":"https:\/\/testme.com.au\/emgage-stag\/pivotal-role-of-kra-kpi-in-appraisal-system\/","og_site_name":"Emgage","article_publisher":"https:\/\/www.facebook.com\/emgagehrms\/","article_published_time":"2023-07-01T05:00:00+00:00","article_modified_time":"2025-10-08T12:19:49+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/testme.com.au\/emgage-stag\/wp-content\/uploads\/2023\/07\/Emgage-Blog-Pivotal-Role-of-KRA-KPI-in-Appraisal-System-1024x576.jpg","type":"image\/jpeg"}],"author":"Rudree Bhatt","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rudree Bhatt","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/testme.com.au\/emgage-stag\/pivotal-role-of-kra-kpi-in-appraisal-system\/#article","isPartOf":{"@id":"https:\/\/testme.com.au\/emgage-stag\/pivotal-role-of-kra-kpi-in-appraisal-system\/"},"author":{"name":"Rudree Bhatt","@id":"https:\/\/testme.com.au\/emgage-stag\/#\/schema\/person\/a91d5ce161c8e20c3ff5f94f64f2de7b"},"headline":"Pivotal Role of KRA\/KPI in Appraisal System","datePublished":"2023-07-01T05:00:00+00:00","dateModified":"2025-10-08T12:19:49+00:00","mainEntityOfPage":{"@id":"https:\/\/testme.com.au\/emgage-stag\/pivotal-role-of-kra-kpi-in-appraisal-system\/"},"wordCount":1044,"publisher":{"@id":"https:\/\/testme.com.au\/emgage-stag\/#organization"},"image":{"@id":"https:\/\/testme.com.au\/emgage-stag\/pivotal-role-of-kra-kpi-in-appraisal-system\/#primaryimage"},"thumbnailUrl":"https:\/\/testme.com.au\/emgage-stag\/wp-content\/uploads\/2023\/07\/Emgage-Blog-Pivotal-Role-of-KRA-KPI-in-Appraisal-System.jpg","keywords":["Appraisal System","kpi","KPIs","kra","kra\/kpi","KRAs","performance management"],"articleSection":["HR Outsourcing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/testme.com.au\/emgage-stag\/pivotal-role-of-kra-kpi-in-appraisal-system\/","url":"https:\/\/testme.com.au\/emgage-stag\/pivotal-role-of-kra-kpi-in-appraisal-system\/","name":"Pivotal Role of KRA\/KPI in Appraisal System","isPartOf":{"@id":"https:\/\/testme.com.au\/emgage-stag\/#website"},"primaryImageOfPage":{"@id":"https:\/\/testme.com.au\/emgage-stag\/pivotal-role-of-kra-kpi-in-appraisal-system\/#primaryimage"},"image":{"@id":"https:\/\/testme.com.au\/emgage-stag\/pivotal-role-of-kra-kpi-in-appraisal-system\/#primaryimage"},"thumbnailUrl":"https:\/\/testme.com.au\/emgage-stag\/wp-content\/uploads\/2023\/07\/Emgage-Blog-Pivotal-Role-of-KRA-KPI-in-Appraisal-System.jpg","datePublished":"2023-07-01T05:00:00+00:00","dateModified":"2025-10-08T12:19:49+00:00","description":"KRAs and KPIs are key to fair appraisals. See how Emgage enables businesses to align goals, measure performance, and reward success.","breadcrumb":{"@id":"https:\/\/testme.com.au\/emgage-stag\/pivotal-role-of-kra-kpi-in-appraisal-system\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/testme.com.au\/emgage-stag\/pivotal-role-of-kra-kpi-in-appraisal-system\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/testme.com.au\/emgage-stag\/pivotal-role-of-kra-kpi-in-appraisal-system\/#primaryimage","url":"https:\/\/testme.com.au\/emgage-stag\/wp-content\/uploads\/2023\/07\/Emgage-Blog-Pivotal-Role-of-KRA-KPI-in-Appraisal-System.jpg","contentUrl":"https:\/\/testme.com.au\/emgage-stag\/wp-content\/uploads\/2023\/07\/Emgage-Blog-Pivotal-Role-of-KRA-KPI-in-Appraisal-System.jpg","width":2400,"height":1350,"caption":"Emgage Blog - Pivotal Role of KRA KPI in Appraisal System"},{"@type":"BreadcrumbList","@id":"https:\/\/testme.com.au\/emgage-stag\/pivotal-role-of-kra-kpi-in-appraisal-system\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/testme.com.au\/emgage-stag\/"},{"@type":"ListItem","position":2,"name":"Pivotal Role of KRA\/KPI in Appraisal System"}]},{"@type":"WebSite","@id":"https:\/\/testme.com.au\/emgage-stag\/#website","url":"https:\/\/testme.com.au\/emgage-stag\/","name":"Emgage","description":"HR Simplified!","publisher":{"@id":"https:\/\/testme.com.au\/emgage-stag\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/testme.com.au\/emgage-stag\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/testme.com.au\/emgage-stag\/#organization","name":"Emgage","url":"https:\/\/testme.com.au\/emgage-stag\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/testme.com.au\/emgage-stag\/#\/schema\/logo\/image\/","url":"https:\/\/testme.com.au\/emgage-stag\/wp-content\/uploads\/2024\/02\/emgage-logo-1-4.png","contentUrl":"https:\/\/testme.com.au\/emgage-stag\/wp-content\/uploads\/2024\/02\/emgage-logo-1-4.png","width":200,"height":62,"caption":"Emgage"},"image":{"@id":"https:\/\/testme.com.au\/emgage-stag\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/emgagehrms\/","https:\/\/www.linkedin.com\/company\/emgage-virtual-hr\/mycompany\/","https:\/\/www.instagram.com\/emgage_hr\/"]},{"@type":"Person","@id":"https:\/\/testme.com.au\/emgage-stag\/#\/schema\/person\/a91d5ce161c8e20c3ff5f94f64f2de7b","name":"Rudree Bhatt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/testme.com.au\/emgage-stag\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4baae26de6b879feb38f0893dc3abf1a761e51c62a9bf3227708fb704ca85c3b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4baae26de6b879feb38f0893dc3abf1a761e51c62a9bf3227708fb704ca85c3b?s=96&d=mm&r=g","caption":"Rudree Bhatt"},"description":"Rudree is from the marketing team at Emgage. With a flair for organic marketing, she loves content and social media. When she isn't writing, you can find her recording interesting videos for Emgage.","sameAs":["https:\/\/uat.emgage.in"],"url":"https:\/\/testme.com.au\/emgage-stag\/author\/emgagehrms\/"}]}},"_links":{"self":[{"href":"https:\/\/testme.com.au\/emgage-stag\/wp-json\/wp\/v2\/posts\/6329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/testme.com.au\/emgage-stag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testme.com.au\/emgage-stag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testme.com.au\/emgage-stag\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testme.com.au\/emgage-stag\/wp-json\/wp\/v2\/comments?post=6329"}],"version-history":[{"count":0,"href":"https:\/\/testme.com.au\/emgage-stag\/wp-json\/wp\/v2\/posts\/6329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testme.com.au\/emgage-stag\/wp-json\/wp\/v2\/media\/35026"}],"wp:attachment":[{"href":"https:\/\/testme.com.au\/emgage-stag\/wp-json\/wp\/v2\/media?parent=6329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testme.com.au\/emgage-stag\/wp-json\/wp\/v2\/categories?post=6329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testme.com.au\/emgage-stag\/wp-json\/wp\/v2\/tags?post=6329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}